Waugh explained that he views Blizzard as an incubator for intellectual property and added WoTLK Gold that the expansion of Blizzard properties into new media have forced Blizzard's creators more deeply in terms about the way their universes function.
Danuser is currently working on the hugely-multiplayer online games codenamed Copernicus as well as the recently revealed Kingdoms of Amalur: Reckoning that are currently being developed to help support trans-media projects like television shows, books, and more. Danuser discussed the method 38 Studios takes to trans-media storytelling, stating that there needs to be beyond publishing a comic book or website that exploits the assets.
"The media pieces really have to be able to connect with each in order to tell a larger story...By going through each of these pieces you will be able to understand how they connect."
Danuser explained that each movie or book needs to remain true to its medium, and be able to stand on its own and also be able to inform readers of its companions. Johnson was in agreement, adding that it's all about creating an omnipresent experience through understanding the various kinds of media that the audience is engaging with.
Waugh discussed the negative stigma associated with licensed content and stressed that the trans-media model works only if you are as many about the spin-off materials as you do about the players who play the game.
"We will never invent the game," Waugh said. "We'll never duplicate something that you've played before. It's not trans-media, it's an unnecessary wasted time."
World of Warcraft: Cataclysm was announced for the first time during the annual BlizzCon celebration in 2009. It's going to raise the game's level cap from 80 to 85. 80. It will also include a full revamp of a large portion of World of Warcraft 's persistent world, as well as a number of completely new locations that players can explore buy WoTLK Classic Gold. The game also introduces a brand new race that can be played by any of the factions in the mix. A group of goblins who are technologically advanced and reckless join the Horde as well as the Worgen cursed have joined in the Alliance.
